Experts

Rob P Van Alstyne

Sr Director Analyst

Rob Van Alstyne is a Sr. Director managing the analysts who serve Financial Services, Manufacturing & Natural Resources and Healthcare clients within the Industry Group of the Gartner for Marketing Leaders product.

Previous experience

Mr. Van Alstyne researched and advised on consumer priorities and preferences across myriad industries at Iconoculture (now Gartner Consumer and Culture Insights) for more than a decade with a focus on millennials, media and technology.

Areas of coverage

Digital Marketing Strategy and Execution

Customer Acquisition and Retention

Education

B.A., English, Macalester College

MAT, English Literature, Washington University, St. Louis

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Top Issues That I Help Clients Address

1Explain how changing consumer values, attitudes, and behaviors are impacting specific industries.

2Assess the latest digital marketing adoption and execution trends within specific industries.

3Reveal how CMOs within specific industries are adjusting their strategies and investments to changes in the macroenvironment.