Rob Van Alstyne is a VP, Team Manager managing the analysts who serve Financial Services, Manufacturing & Natural Resources and Healthcare clients within the Industry Group of the Gartner for Marketing Leaders product.
Mr. Van Alstyne researched and advised on consumer priorities and preferences across myriad industries at Iconoculture (now Gartner Consumer and Culture Insights) for more than a decade with a focus on millennials, media and technology.
Digital Marketing Strategy and Execution
Customer Acquisition and Retention
Industry Marketing Execution
B.A., English, Macalester College
MAT, English Literature, Washington University, St. Louis
1Explain how changing consumer values, attitudes, and behaviors are impacting specific industries.
2Assess the latest digital marketing adoption and execution trends within specific industries.
3Reveal how CMOs within specific industries are adjusting their strategies and investments to changes in the macroenvironment.