Rob Van Alstyne is an Analyst Director and the Key Initiative Leader for Consumers and Culture within the Gartner for Marketing Leaders product.
Mr. Van Alstyne has been researching and advising on the consumer and U.S. culture at Iconoculture for more than a decade with a focus on millennials, media and technology.
Consumers and Culture
B.A., English, Macalester College
MAT, English Literature, Washington University, St. Louis
1Explain how the consumer embrace of rapidly evolving communication channels are creating new behavioral norms and marketing opportunities.
2Provide consumer insights on how the distinctive values and behaviors of millennials, Gen Z and multicultural consumers are leading the way in remaking the marketing landscape.
3Provide consumer insights on how emergent cultural phenomena and divisive societal flashpoints shape consumer brand relationships.