Scott Nelson is a Practice Vice President in Gartner Research. He is responsible for managing research in the area of customer-related technologies and strategies, including CRM and customer experience management. His particular research examines the effect on vision and strategy that results from focusing on the customer. His broader team looks at areas such as the role of social media in relating to customers, e-commerce, sales strategies, IT's support of marketing strategies and customer service strategies.
Prior to joining Gartner, Mr. Nelson was the Vice President of strategic marketing services for Prime Response, a marketing automation vendor. Before that, he spent 14 years in financial services marketing and research.
SVP Strategic Marketing
Old Kent Financial/Fifth Third National Bank
Vice President, Research and Strategic Planning
Vice President, Market Research
M.B.A., University of Chicago
B.A., Business Administration, University of Wisconsin at Madison
1CRM Vision and Strategy
2Long-Term Direction of CRM
3CRM Failure Causes
4Social Media and CRM
5Application Strategy Relating to CRM