Gartner Glossary

43 results

... Finance automation technology integrates machine learning and artificial intelligence for use in areas such as financial analysis, payroll administration, invoice automation, collections action, and preparing financial statements. The use of such automated software reduces the need for human intervention ...

... Marketing automation is software that assists marketers with customer segmentation, customer data management and campaign management. It provides marketers with the ability to offer real-time, targeted, data-driven campaigns along with enhanced efficiency and productivity. Experience Gartner conferences ...

... A marketing automation system is a system that helps marketers execute multichannel marketing campaigns by providing a scripting environment for authoring business rules and interfaces to a variety of third-party applications. 91 Percent of Marketing Automation Software Buyers Are Shopping for the First ...

... Gartner Glossary Marketing automation platforms support lead management, scoring and nurturing activities across multiple marketing channels. The main goal of these systems is to convert contacts into scored, nurtured leads for sales teams to close. They assist with data cleansing by eliminating incomplete ...

... Business process automation (BPA) is defined as the automation of complex business processes and functions beyond conventional data manipulation and record-keeping activities, usually through the use of advanced technologies. It focuses on “run the business” as opposed to “count the business” types of ...

... Gartner Glossary Using technology to automate the sales process. Some technologies that can be used for sales automation are: •     Laptop computers •     Personal digital assistants •     Contact databases •     Interactive selling systems ...

... Gartner Glossary Robotic process automation (RPA) tools perform “if, then, else” statements on structured data, typically using a combination of user interface (UI) interactions, or by connecting to APIs to drive client servers, mainframes or HTML code. An RPA tool operates by mapping a process in the ...

... Gartner Glossary Application release automation (ARA) tools focus on the modeling and deployment of custom application software releases and their associated configurations, often for Java Platform, Enterprise Edition (Java EE) and .NET applications. These tools offer versioning to enable best practices ...

... Robotic process automation (RPA) is a productivity tool that allows a user to configure one or more scripts (which some vendors refer to as “bots”) to activate specific keystrokes in an automated fashion. The result is that the bots can be used to mimic or emulate selected tasks (transaction steps) within ...

... SOAR refers to technologies that enable organizations to collect inputs monitored by the security operations team. For example, alerts from the SIEM system and other security technologies — where incident analysis and triage can be performed by leveraging a combination of human and machine power — h ...

... Payroll software refers to the administration and automation of the gross-to-net calculation of employee payments and deductions. Payroll software helps employers maintain statutory compliances for tax filing and record keeping. Additional features may include reporting and analytics for the purposes ...

... The digital immune system (DIS) approach includes practices and technologies for software design, development, automation, operation and analytics, and uses these to create a superior user experience and to reduce system failures that impact business performance. DISs interlink practices from the areas ...

... Gartner Glossary Direct sales software builds on the attributes of technology, functionality and value of order management systems and also includes the functionality for sales execution and sales operations. The direct B2B sales organization is the traditional sales channel, composed of internal sal ...

... technology based on the IEEE 802.15.4-2003 standard. Consumer applications include electronics, smart meter infrastructure, home automation and machine-to-machine automation. The technology can be used in several topologies, such as point-to-point or simple mesh. Battery life and low cost — a chip costs ...

... their growth goals in an era of constrained IT budgets. The automation layer, at a minimum, focuses on automating infrastructure provisioning inclusive of server, storage and networking resources, including Internet Protocol (IP) address automation and storage naming, with some providers also focused on ...

... channels, including search, display, video, mobile and social, with functions for targeting, design, bid management, analytics, optimization and automation of digital advertising. ...

... Gartner Glossary From a technology perspective, branded content management is the automation of processes from initial creative idea through to production and storage and, ultimately, to the fulfilment of branded content in the field and across various channels/media. ...

... architecture, robotic process automation (RPA), business process management (BPM) and intelligent business process management suites (iBPMS), integration platform as a service (iPaaS), low-code/no-code tools, packaged software, and other types of decision, process and task automation tools. Want to learn more ...

... increase programmer productivity. They include technologies such as application generators and PC-based workstations that provide graphics-oriented automation of the front end of the development process. ...

... Computer-based physician order entry (CPOE) refers to a physician’s direct input of orders (medication and nonmedication) into an acute care (inpatient) automation system. We use physician order entry to emphasize that the ordering clinician — not someone operating on her behalf — needs to interact with the ...

... Gartner Glossary An opportunity management system (OMS) is a system tied closely to the sales process; it is the framework for any sales force automation (SFA) design. All other applications are subordinate to the OMS. Transactions flow from the OMS to other applications on users’ portable computers ...

... keyword-driven approaches. The goal is to enable business user testing and to reduce maintenance costs. The majority of products are focused on functional automation, but performance testing products are also appearing. ...

... and control the versions and configurations of a set of software items and also may include development change management, defect tracking, change automation, development release management, integrated test management, integrated build management and other related processes. ...

... Gartner Glossary Continuous integration (CI) systems provide automation of the software build and validation process driven in a continuous way by running a configured sequence of operations every time a software change is checked into the source code management repository. These are closely associated ...

... Gartner Glossary The fundamental building block of factory and process automation. A specialty purpose computer, including input/output processing and serial communications, used for executing control programs, especially control logic and complex interlock sequences. PLCs can be embedded in machines ...

... information assets that demand cost-effective, innovative forms of information processing that enable enhanced insight, decision making, and process automation.    Define key data & analytics decisions contributing to business growth. Gartner Webinars Expert insights and strategies to address your priorities ...

... integration point for multiple management disciplines, the single point of contact for providing multiple IS services to the end users, and the source of automation for multiple workflow processes. ...

... Gartner Glossary Integrated marketing management (IMM) represents the business strategy, process automation and technologies required to integrate people, processes and technologies across the marketing ecosystem. IMM supports closed-loop marketing by integrating operational, executional and analytical ...

... Algorithmic business is the industrialized use of complex mathematical algorithms pivotal to driving improved business decisions or process automation for competitive differentiation. Experience Gartner conferences Master your role, transform your business and tap into an unsurpassed peer network through ...

... designed to communicate over peer-to-peer networks or over high-speed fiber-optic networks, operating either autonomously or in concert with substation automation systems. Advanced distribution protection must also be able to integrate with distributed generation, storage technologies and other distributed ...

... standards-based commercial workflow development environment. Automated events or processes—a workflow approach that enables automated tasks (e.g., the automation of steps in a marketing campaign or a sales process) to be performed. ...

... culture), and it seeks to improve collaboration between operations and development teams. DevOps implementations utilize technology — especially automation tools that can leverage an increasingly programmable and dynamic infrastructure from a life cycle perspective.   Watch Now: The Top Technology ...

... be known. Considerations include product assortment, pricing, promotion, placement, timing and, to some degree, packaging. The IT component is the automation of data loads and data manipulation, as well as the presentation of results in a compelling way, following an agreed-on business process. The IT ...

... DataOps is a collaborative data management practice focused on improving the communication, integration and automation of data flows between data managers and data consumers across an organization. The goal of DataOps is to deliver value faster by creating predictable delivery and change management of ...

... Gartner Glossary It covers core financial management suites that provide a view of an enterprise’s financial position through automation and process support for any activity that has a financial impact. According to Gartner’s definition, core financial management suites include: • The functional areas ...

... well as the overall quality, efficiency and experience of their delivery. Gartner divides the ITOM market into three minisuite categories — delivery automation, experience management and performance analysis — in addition to a roll-up of mainframe and other nonspecified ITOM tools. To help clients better ...

... interconnection and interoperability of multiple devices, services and apps, ranging from communications and entertainment to healthcare, security and home automation. These services and apps are delivered over multiple interlinked and integrated devices, sensors, tools and platforms. Connected, real-time, smart ...

... enhancement category contains applications that improve the enterprise’s performance based on the use of established technology (e.g., documentation automation); and the frontier category is aimed at greatly improving enterprise performance (e.g., through aggressive use of rule-based decision support) but ...

... E-learning is the use of Internet technology for learning outside of the classroom. E-learning suites are software solutions that enable automation, administration and training over the Internet. E-learning suites are integrated product collections that comprise learning management systems (LMSs), virtual ...

... that already provided within their virtualization platforms in areas such as administrative consoles, capacity planning, and process and workflow automation. ...

... additional inventory repositories, configuration information and remote control. Product suites must have native support for Web self-service, password automation and e-mail (“native” means that the vendor either has built its own component or has licensed an engine and built value around it). The products ...

... functionality: Business model drawing and development Ease of use in operation, development and administration Business model analysis Integration and automation Multiuser support/versioning and extensibility Methodology and use Performance and scalability Vertical-industry and horizontal cross-industry template ...

... designed to support and augment the productivity of sales representatives. Sales technologies are largely focused on improving sales execution or automation and increasing sales effectiveness. Assessing the relative maturity and business impact of sales technologies is important, as mature technologies ...

View
  • 1
of 1