Orchestrate ABM Engagement According to Acquisition, Expansion or Retention Goals

Analyst: Jenifer Silverstein

Technology marketers aim to reach their target accounts through different touchpoints and increase their chances of capturing attention and driving meaningful interactions.

Gartner’s Technology Marketing Benchmarks Survey over the last four years shows that technology marketers with $100 million or more in revenue have continued to increase the number of engagement channels utilized in ABM programs year over year and these channels increase the importance of proper orchestration.

The increasing number of channels used in ABM programs highlights the growing importance of proper orchestration.      

Download this research to learn how you can drive a coordinated approach to deliver a seamless and impactful ABM experience.at cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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