Information Technology

Gartner Glossary

Digital Marketing

Digital marketing is a set of integrated techniques, technologies and information that enables marketing to create new products and services; enter new markets; improve the processes needed to engage in a dynamic conversation with people who are influencers and buyers; and ultimately target, acquire and retain customers.


Visit Gartner for Marketing Leaders to help turn your digital marketing information into useful insights that help you tackle your biggest challenges. Benefit from real-time, personalized independent marketing guidance, from vision through execution.

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