Information Technology

Gartner Glossary

Marketing Analytics

Marketing analytics is an umbrella term representing a market that encompasses analytics features within end-to-end marketing platforms and specialized tools. These platforms and tools allow marketers to collect, analyze, model and visualize data to optimize marketing and advertising campaigns by better understanding prospects and customers, and their behaviors across channels.

Experience Gartner conferences

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conferences.

Gartner Webinars

Expert insights and strategies to address your priorities and solve your most pressing challenges.