The Secret to Marketing Through Disruption

Featured case study from Gartner Business Quarterly

In an age of constant disruption, what customers want today might not be the same as what they'll want tomorrow. Leading organizations identify the changes in behavior that matter most and allocate resources in activities that will have the greatest long-term impact on both its business and customers.  

In this exclusive case study, CHEP Europe identified and addressed durable emerging needs and increased sales opportunity 60%, despite the uncertainty of COVID-19. Download the article to identify the critical steps the company took.

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