Increasing Revenue with a New Digital Strategy

Pennsylvania State Employees Credit Union (PSECU)

PSECU was very traditional in its marketing efforts and low in marketing maturity. In order to grow and succeed, the marketing team needed to undergo massive digital transformation, but lacked the strategy to guide its approach and the confidence to execute. With Gartner’s help, the agency got investment from the board, transformed its website from static to an experience platform and saw improved growth.

Mission-critical priority

The VP of marketing recognized that to support company growth, marketing needed to undergo a massive digital transformation. The VP requested Gartner’s support to establish the strategy and plan to guide the approach and execution.

How Gartner helped

Gartner supported PSECU’s strategy development and helped to identify high-priority areas of focus for the marketing team by conducting a Marketing Maturity Assessment and creating a gap analysis to identify the greatest opportunity for improvement. Gartner collaborated with the marketing team to guide digital transformation decisions, including building a framework, identifying and hiring talent, and building dashboards.

Mission accomplished

With Gartner’s help, the VP of marketing secured buy-in and budget approval from the board to implement a new strategy. This gave her the support to roll out a new website in just eight months. The client described site build-out as occurring in “a third of the time” she thought possible. The new site launch led to 3% to 5% revenue growth, helping establish marketing as a driver of growth within the organization.

Industry:
Corporate Banking

Revenue:
$175 Million

Employees:
400

Achieve your mission-critical priorities with Gartner for Marketing Leaders

My ‘aha’ moment was when I realized Gartner could serve as an extension of my staff. Gartner has been instrumental in helping our team save both time and money.

Barb Bowker

VP of Marketing, PSECU

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