A Fortune 100 auto manufacturer wanted to move a brand into the luxury category. The company turned to Gartner for advice on cross-industry technology best practices to enhance customer engagement and experience. With Gartner’s recommendations on compelling and best-in-class technologies, our client was able to drive desired customer engagement.
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Mission-critical priority
The company’s innovation team was tasked with the responsibility to drive the brand’s repositioning through customer engagement and present ideas monthly to global leadership.
How Gartner helped
Gartner’s expert advice on cross-industry technology best practices and emerging digital trends helped the client enhance customer engagement and customer experience. Additionally, Gartner experts helped the client validate a framework for understanding the customer buying journey pre- and post-purchase to enhance customer brand advocacy.
Business impact
With Gartner for Marketing Leaders, the client was able to:
Identify cross-industry emerging techniques
Successfully achieve the desired customer engagement through innovative technologies and enhance leadership’s view of the innovation team
Industry:
Automotive
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