Client Story

Enhancing Customer Engagement With Innovative Technologies

Gartner helped a Fortune 100 auto manufacturer enhance customer experience while moving a brand into a luxury category.

Mission-critical priority

Drive brand repositioning through customer engagement, and present ideas monthly to global leadership.

How Gartner helped

Provided cross-industry technology best practices and a framework to understand the entire customer buying journey.

Business impact

Achieved desired customer engagement and enhanced leadership’s view of the innovation team.

Industry

Industry

Automotive


Revenue

Revenue


Employees

Employees

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