Evaluating Marketing Technology

To grow its audience and increase brand awareness, a furniture manufacturer wanted to evaluate marketing technologies but was worried about how to determine the ROI. Through Gartner research and expert advisors, the client saved time and money by avoiding a failed martech rollout.

Mission-critical priority

The client needed to select the best martech to grow its company’s audience and brand awareness.

How Gartner helped

Gartner’s peer reviews, Magic Quadrant and Market Guides helped the client avoid lengthy RFP vendor selection process and provided unbiased insight into an array of vendors.  

In addition, Gartner experts helped showcase capabilities within the client’s existing platforms and implement a new tool.

Business impact

With Gartner for Marketers the client:

  • Saved the team 3 to 6 months on a failed rollout

  • Gained information and confidence to continue using its existing content management platform until it had the resources and budget to support a change


Approximately $500 million


Achieve your mission-critical priorities with Gartner for Marketing Leaders

After talking to existing partners that promised to build, develop, deploy, manage or optimize, it was nice to take our shortlist to the experts at Gartner to help us stack up the finer details against what our business goals are. I appreciate you and all of the incredible insights you provide us with! We couldn’t do it without you.

Director, creative and technology

Gartner is a trusted advisor and an objective resource for more than 15,000 enterprises in 100+ countries.

Learn more about how we can help you achieve your mission-critical priorities.