To grow its audience and increase brand awareness, a furniture manufacturer wanted to evaluate marketing technologies but was worried about how to determine the ROI. Through Gartner research and expert advisors, the client saved time and money by avoiding a failed martech rollout.
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Mission-critical priority
The client needed to select the best martech to grow its company’s audience and brand awareness.
How Gartner helped
Gartner’s peer reviews, Magic Quadrant and Market Guides helped the client avoid lengthy RFP vendor selection process and provided unbiased insight into an array of vendors.
In addition, Gartner experts helped showcase capabilities within the client’s existing platforms and implement a new tool.
Business impact
With Gartner for Marketers the client:
Saved the team 3 to 6 months on a failed rollout
- Gained information and confidence to continue using its existing content management platform until it had the resources and budget to support a change
Industry
Furniture
Revenue
Approximately $500 million
Employees
1,500+
Related Gartner resources
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Insights you can use
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Learn more about how we can help you achieve your mission-critical priorities.