Client Story

Enhancing Customer Journey Mapping to Improve ROI

Gartner helped PREMIER Bankcard map and improve their customer journey to secure buy-in on their customer acquistion strategy. 

Mission-critical priority

The VP, Customer Acquisition needed to map out and communicate the customer journey to allocate budget and improve ROI of marketing investments. 

How Gartner helped

Leveraged Gartner frameworks and best practices to craft a concise customer journey and measure performance.

Business impact

Communicated strategy and secured buy-in and budget from the executive leadership team.



Financial Services



Approx. $300M



< 2,000

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