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Gartner Glossary
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Term of the day
User-Generated Content
User-generated content (UGC) refers to original, brand-related content — including text, video, images, podcasts, etc. — that is created and published online by customers and brand advocates, as opposed to employees or official representatives of that brand.
Gartner Marketing Symposium/Xpo™
Connect with CMOs and marketing leaders to get the latest insights on marketing technology, trends, innovation and more.
