Marketing and Communications

Gartner Glossary

Chief Marketing Officer (CMO)

A chief marketing officer (CMO) is the corporate executive responsible for an organization’s marketing activities. The CMO's primary responsibility is to generate revenue by increasing sales through:

  • Brand management
  • Marketing communications
  • Market research
  • Product marketing
  • Distribution channel management
  • Pricing
  • Customer service


Resources and tools for CMOs to drive growth and achieve success

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