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Marketing and Communications
Gartner Glossary
Chief Marketing Officer (CMO)
A chief marketing officer (CMO) is the corporate executive responsible for an organization’s marketing activities. The CMO's primary responsibility is to generate revenue by increasing sales through:
- Brand management
- Marketing communications
- Market research
- Product marketing
- Distribution channel management
- Pricing
- Customer service
Resources and tools for CMOs to drive growth and achieve success
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