Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conferences.
- Gartner client? Log in for personalized search results.
Marketing and Communications
Gartner Glossary
Customer Journey
A customer journey is a tool that helps marketers understand the series of connected experiences that customers desire and needs — whether that be completing a desired task or traversing the end-to-end journey from prospect to customer to loyal advocate.
Recommended Content for You
Experience Gartner conferences
Gartner Webinars
Expert insights and strategies to address your priorities and solve your most pressing challenges.
Recommended Webinars for You
34 Items