Marketing

Gartner Glossary

Data Visualization

Data visualization is a way to represent information graphically, highlighting patterns and trends in data and helping the reader to achieve quick insights. Also known as “interactive visual exploration,” it enables the exploration of data via the manipulation of chart images, with the color, brightness, size, shape and motion of visual objects representing aspects of the dataset being analyzed. It includes an array of visualization options that go beyond those of pie, bar and line charts, including heat and tree maps, geographic maps, scatter plots, and other special-purpose visuals. These tools enable users to analyze the data by interacting directly with a visual representation of it.

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