Marketing

Gartner Glossary

Landing Page

A landing page is a webpage that is targeted to a specific marketing promotion. Users are typically directed to the landing page via an SEO search result, marketing email or social media post. A landing page is an essential component of lead generation campaigns.

Experience Gartner virtual conferences

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual conferences.

Gartner Webinars

Expert insights and strategies to address your priorities and solve your most pressing challenges.