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Marketing and Communications
Gartner Glossary
Marketing Key Performance Indicators (KPIs)
Marketing key performance indicators (KPIs) are specific, numerical marketing metrics that measure progress toward a defined goal within marketing channels. Examples include:
- Unique website visitors
- Cost per lead
- Form conversion rate
- Marketing qualified leads generated
- Marketing-generated sales qualified leads
- Cost per sales qualified lead
- Closing rate
- Customer retention
- Marketing return on investment
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