Marketing and Communications

Gartner Glossary

Marketing Key Performance Indicators (KPIs)

Marketing key performance indicators (KPIs) are specific, numerical marketing metrics that measure progress toward a defined goal within marketing channels. Examples include:

  • Unique website visitors
  • Cost per lead
  • Form conversion rate
  • Marketing qualified leads generated
  • Marketing-generated sales qualified leads
  • Cost per sales qualified lead
  • Closing rate
  • Customer retention
  • Marketing return on investment

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