Marketing

Gartner Glossary

Media Mix

A media mix is the blend of paid communication channels that an organization uses to get its messaging and brand across to potential customers. A media mix typically includes social media, traditional print ads, TV ads and direct email.

Experience Gartner virtual conferences

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual conferences.

Gartner Webinars

Expert insights and strategies to address your priorities and solve your most pressing challenges.