Marketing and Communications

Gartner Glossary


Personalization is a process that creates a relevant, individualized interaction between two parties designed to enhance the experience of the recipient.

Experience Gartner conferences

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conferences.

Gartner Webinars

Expert insights and strategies to address your priorities and solve your most pressing challenges.