Marketing and Communications

Gartner Glossary

Product Marketing

Product marketing is the process of bringing a product to market and overseeing its overall success by driving demand and usage. It involves promoting and selling a product to a customer and is the intermediary function between product development and increasing brand awareness.

Experience Gartner conferences

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conferences.

Gartner Webinars

Expert insights and strategies to address your priorities and solve your most pressing challenges.