Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conferences.
- Gartner client? Log in for personalized search results.
Marketing and Communications
Gartner Glossary
Programmatic Advertising
Programmatic advertising enables marketers to target audiences using more detailed parameters. Technologies such as programmatic advertising platforms provide access to dozens of third-party data vendors that provide segments (called audiences) for ad targeting at a cost. These are especially useful in account-based marketing programs.
Recommended Content for You
Experience Gartner conferences
Gartner Webinars
Expert insights and strategies to address your priorities and solve your most pressing challenges.
Recommended Webinars for You
33 Items