Marketing

Gartner Glossary

Return on Investment

Return on investment (ROI) is the financial gain generated from an expenditure. ROI is expressed as a percentage or ratio (the realized financial gain divided by the initial expenditure).

Experience Gartner conferences

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conferences.

Gartner Webinars

Expert insights and strategies to address your priorities and solve your most pressing challenges.