Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conferences.
- Gartner client? Log in for personalized search results.
Marketing and Communications
Gartner Glossary
Trade Marketing
Trade marketing is a strategy focused on wholesalers, retailers and distributors rather than consumers, with the goal of increasing demand with supply chain partners and getting products in front of consumers. Common trade marketing activities include going to trade shows and offering promotions to potential partners.
Recommended Content for You
Experience Gartner conferences
Gartner Webinars
Expert insights and strategies to address your priorities and solve your most pressing challenges.
Recommended Webinars for You
33 Items