Marketing

Gartner Glossary

Value Proposition

The value proposition is the value (or benefit) that a good or service promises to potential consumers of that good or service.

Experience Gartner conferences

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conferences.

Gartner Webinars

Expert insights and strategies to address your priorities and solve your most pressing challenges.