The hype surrounding the use of artificial intelligence (AI) for marketing applications is escalating. AI continues to be the buzzword du jour to describe a host of “intelligent” features aiming to augment the functions performed by marketers in their everyday jobs. Marketers are increasingly creating and managing AI-powered customer experiences, from real-time personalization to conversational voice interactions, at scale.
“AI has the potential to transform the practice of marketing in significant ways over the next decade-plus,” says Bryan Yeager, Senior Director Analyst, Gartner for Marketers. “As hype intensifies, marketing leaders must exercise patience, persistence and long-term thinking in how they approach the use of AI.”