Branding and Value Proposition

Define value, build a strategy and differentiate to solve brand challenges

Differentiate your brand to compete more effectively

Brands that outperform peers share a common set of characteristics, including a focused growth strategy, strong value proposition and differentiated market positioning. Discover the insights, best practices and advice to help you build a world-class brand.

How we address your top challenges

Our 2019 research agenda on branding and value propositions will help you forge a path to brand leadership with best practice research, insight and advice based on the community knowledge of some of the best brand marketers in the world. Through a combination of primary research, case study examples, toolkits, templates and how-to advice, we help you solve your most pressing branding, positioning and messaging challenges.

Our research will help you answer the following top questions:

  • How do I manage brand investment, measurement and governance? 
  • How do I create memorable and differentiated value propositions, messages and stories? 
  • How do I define and deliver against a brand strategy and architecture? 

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