IKEA is treating Canadian shoppers to a one-of-a-kind Swedish Christmas buffet.
The traditional Swedish feast, named the IKEA Christmas Julbord, has become a holiday institution in the country. Goods at the feast will include oven-baked ham, herring, crispbread, and the IKEA classic—Swedish meatballs. The first feast will be held on December 4, 2019, with some stores extending celebrations past that date. Shoppers can purchase tickets for the feast for $24.99, with discounted tickets available for children and IKEA Family Members. The feast is perfect for die-hard IKEA fans and those looking for a cozy, yet unique meal. Customers dining out are continually prioritizing relaxation, according to a Gartner L2 report, and IKEA’s lowkey, no-frills dining lends itself to this trend.
This year’s feast will include a smörgåsbord of food attendees can indulge in—including many classics customers have come to love. IKEA has become synonymous with its food, almost as much as customers associate the brand with furniture. IKEA began serving food in-store in 1960, long before other stores joined the food-store hybrid bandwagon. 30% of customers admit to going to IKEA just to eat, and with the possibility of that number continuing to grow, its unsurprising the store is considering launching standalone restaurants.
IKEA has been thriving on the food scene since the launch of its Swedish Meatballs in the 1980s. Since then, the brand has continued to innovate its food offerings and gain loyal customers along the way. Other retailers looking to size up their in-store restaurants could look to IKEA for a smörgåsbord of ideas.