Daily Insights

Holly, Jolly Halo Top

By: Mackenzie Baker | Dec 06, 2019

The healthy ice cream brand is getting in the holiday spirit by bringing back the fan-favorite Gingerbread House flavor as well as introducing a vegan-friendly flavor—Chocolate Peppermint Crunch. The low-calorie, high protein ice cream brand has been expanding rapidly throughout the year. In addition to the holiday-themed flavors, the brand has been bolstering its vegan line in the U.S. and Australia and introduced a “Platinum Series” of flavors that have the same decadent flavors of the originals for even fewer calories. Halo Top has been promoting its new ice cream specialties on social media—particularly Instagram—where the brand is highly rated for its posts introducing new flavors, according to a Gartner L2 report

The Gingerbread House and the Chocolate Peppermint Crunch flavors will only be available until the end of December. In recent years the brand has gotten on board the seasonal flavors trend, also bringing back its Pumpkin Pie flavor this past fall. Halo Top hopes its seasonal additions will get fans in the guilt-free holiday spirit.

With the festive flavors only available until the end of the year, fans might need to run to their nearest grocery store and get their hands on a pint. Other brands hoping to deliver healthy options to customers could look to Halo Top for how to deliver a tasty, nutritious alternative in the sweet treat market while also making a digital splash across social media.