Learn how leading CMOs govern high-impact decisions and apply AI confidently.
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From Tasks to Decisions:
Build an AI-First Marketing Organization
Only 15% of CMOs are achieving the returns they expected from AI investments.
Many marketing organizations are struggling to convert AI adoption into measurable business impact. As AI increasingly shapes critical marketing decisions, leaders need greater visibility, consistency, and governance at scale.
Download the playbook to:
- Identify which marketing decisions need governance.
- Prioritize decisions based on value, risk, and frequency.
- Explore the three shifts leading CMOs are making.
- Strengthen decision-making through clear ownership and oversight.
Attend a Conference
Join Gartner analysts and your peers to accelerate growth
Gather alongside your peers in Denver to gain insight on emerging trends, receive one-on-one guidance from a Gartner expert and create a strategy to tackle your priorities head-on.
7 – 9 Jun 2027
Gartner Marketing Symposium/Xpo™
Denver, CO
