Two-Minute Case Study: Target Hits The Omnichannel Bullseye

Sure, big box retailers can’t compete with Amazon’s breadth of available products. But retail storefronts can get you what you need right now—and that’s where omnichannel investments matter.

So, how is Target taking omnichannel efforts one step further? Evan Mack, Senior Research Specialist for Large Format Retail at Gartner For Marketers, outlines the brand’s tactics to get the most out of its retail footprint.

The Two-Minute Case Study series presents bite-sized best practices across digital efforts.