Marketing Technology Survey 2020

Cost pressures force martech optimization and innovation

The 2020 Gartner Marketing Technology Survey uncovers how marketers are effectively tracking martech adoption, utilization, investments and agility to accommodate new business needs and shifts in customer behavior.

Get answers to your top questions and learn how marketers invest in, deploy and use their martech stacks to drive strategic outcomes, with a focus on:

  • How to maximize the utilization of your marketing technology capabilities
  • How to determine if you have sufficient depth in talent, training and organization to utilize your stack
  • How to identify and eliminate marginal or underutilized technology
  • How to minimize waste and enhance effectiveness using agile methodologies 

Download research

Make better use of martech investments and resources.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

    Optional Optional
  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Gartner is a trusted advisor and an objective resource for more than 14,000 enterprises in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.