Agile marketing is more important than ever before, as marketing leaders have more complex performance expectations.
Marketing leaders must build a diverse, adaptable range of team capabilities to meet expanding responsibilities and keep their brands competitive amid rapid marketplace shifts. Use this research to help you build an agile marketing organization with a few simple recommendations:
- Develop a plan to adopt the right agile marketing approach
- Build a flexible team with broad skills across multiple areas of expertise
- Assess critical skills and align with external resources to fill any gaps
- Empower your agile marketing organization with the right tools and technology to support collaboration
Get the four-step guide to drive agile marketing within your organization.