The activewear sector is a bright spot in the lackluster apparel and footwear market. However, growth in the sector is constrained by weak gains in wholesale retail channels. Amid these changing dynamics, activewear brands have shifted their focus to driving growth and higher margins through vertical retail and direct-to-consumer e‑commerce. This year’s Index features a shake-up of traditional winners and the continued rise of the new guard of women’s‑focused brands.
Digital IQ Index April 10, 2018
Activewear U.S. 2018
Rankings
74 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
adidas
Genius
2
Nike
Gifted
3
Under Armour
Gifted
4
L.L.Bean
Gifted
5
REI
Gifted
6
Timberland
Gifted
7
Patagonia
Gifted
8
The North Face
Gifted
9
New Balance
Gifted
10
Vans
Gifted
11
Converse
Gifted
12
lululemon athletica
Gifted
13
Puma
Gifted
14
Asics
Gifted
14
Reebok
Gifted
16
16
16
19
19
21
21
23
23
25
26
27
27
27
30
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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