Gartner for Marketers Research

Gartner L2 Digital IQ Index April 10, 2018

Activewear U.S. 2018

The activewear sector is a bright spot in the lackluster apparel and footwear market. However, growth in the sector is constrained by weak gains in wholesale retail channels. Amid these changing dynamics, activewear brands have shifted their focus to driving growth and higher margins through vertical retail and direct-to-consumer e‑commerce. This year’s Index features a shake-up of traditional winners and the continued rise of the new guard of women’s‑focused brands.

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    Rankings

    74 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    adidas

    Genius

    2

    Nike

    Gifted

    3

    Under Armour

    Gifted

    4

    L.L.Bean

    Gifted

    5

    REI

    Gifted

    6

    Timberland

    Gifted

    7

    Patagonia

    Gifted

    8

    The North Face

    Gifted

    9

    New Balance

    Gifted

    10

    Vans

    Gifted

    11

    Converse

    Gifted

    12

    lululemon athletica

    Gifted

    13

    Puma

    Gifted

    14

    Asics

    Gifted

    14

    Reebok

    Gifted

    16

    Athleta

    Gifted

    16

    Merrell

    Gifted

    16

    Skechers

    Gifted

    19

    Burton

    Gifted

    19

    Crocs

    Gifted

    21

    Oakley

    Gifted

    21

    Sperry

    Gifted

    23

    Columbia Sportswear

    Average

    23

    TOMS

    Average

    25

    Eddie Bauer

    Average

    26

    Roxy

    Average

    27

    Chaco

    Average

    27

    Hurley

    Average

    27

    Quiksilver

    Average

    30

    Brooks

    Average

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