Gartner for Marketers Research

Expert Research

Four Steps for Building an Agile Marketing Organization

If you’re like most marketing leaders, you know growing responsibilities and rapid marketplace shifts require big changes in how your work gets done. We’re convinced that’s why 89% of marketers are adopting agile methods. But to be successful, you’ll need to evolve your leadership.

Use this research to enable a flexible, fluid approach to marketing and empower your team to adapt to ever-changing business needs.

Gartner recommends four crucial steps for building an agile marketing organization:

  • Establish a disciplined, defined work style developed from the agile model.
  • Build a "T-shaped" team with broad and deep adaptable skills. 
  • Tap agencies as key marketing partners.
  • Empower teams with tools and technology, particularly those tools that enable more adaptable operations.

Our detailed insights will help you understand the rigors of this flexible system to deliver results smoothly and effectively.

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