Amazon aggressively expanded its private-label assortment in recent months, with Gartner analysts identifying 80 Amazon private brands across major categories. The Gartner Amazon Intelligence: Private Label report evaluates Amazon’s private-label strategy based on the newfound breadth and depth of its private-brand presence across six categories.
- Gartner client? Log in for personalized search results.
Amazon Intelligence April 2, 2018
Clothing, Shoes and Jewelry
Related Research
Gartner is a trusted advisor and an objective resource for more than 15,000 enterprises in 100+ countries.
Learn more about how we can help you achieve your mission-critical priorities.