Gartner for Marketers Research

Amazon Intelligence April 2, 2018

Clothing, Shoes and Jewelry

Amazon aggressively expanded its private-label assortment in recent months, with Gartner L2 analysts identifying 80 Amazon private brands across major categories. The Gartner L2 Amazon Intelligence: Private Label report evaluates Amazon’s private-label strategy based on the newfound breadth and depth of its private-brand presence across six categories.

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