Stay competitive with best-in-class brands and action on data, insights and predictions to help you lead confidently.
The Annual CMO Spend Survey 2020-2021 research provides detailed insight into your peers’ marketing budget and investment plans across a wide range of industries, and marketing spend by channels and resources.
Top-line marketing budget and marketing strategy trends
A breakdown of the actions CMOs have taken in response to the COVID-19 pandemic and their plans to regain their ROI
Expected outlook and business performance heading into 2021
How CMO priorities are changing in terms of the shift toward digital channels, and the balance of in-house and external agency resources
