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The Annual CMO Spend Survey 2020-2021 research provides detailed insight into your peers’ marketing budget and investment plans across a wide range of industries, and marketing spend by channels and resources.
Get tuned to our webinar as we delve into the results from Gartner's Annual CMO Spend Survey 2020-2021, revealing where your peers and competitors are investing their marketing budgets and how they expect the trends to shift as we move into 2021.
Top-line marketing budget and marketing strategy trends
A breakdown of the actions CMOs have taken in response to the COVID-19 pandemic and their plans to regain their ROI
Expected outlook and business performance heading into 2021
How CMO priorities are changing in terms of the shift toward digital channels, and the balance of in-house and external agency resources
