The Annual CMO Spend Survey

Benchmark your marketing budget and priorities against your peers

Stay competitive with best-in-class brands and action on data, insights and predictions to help you lead confidently.

The Annual CMO Spend Survey 2020-2021 research provides detailed insight into your peers’ marketing budget and investment plans across a wide range of industries, and marketing spend by channels and resources. 

Download the latest Annual CMO Spend 2020-2021 Resources

Annual CMO Spend Survey Results 2020-2021

Get tuned to our webinar as we delve into the results from Gartner's Annual CMO Spend Survey 2020-2021, revealing where your peers and competitors are investing their marketing budgets and how they expect the trends to shift as we move into 2021.

This Annual CMO Spend Survey study will uncover the answers to:

  • Top-line marketing budget and marketing strategy trends

  • A breakdown of the actions CMOs have taken in response to the COVID-19 pandemic and their plans to regain their ROI

  • Expected outlook and business performance heading into 2021

  • How CMO priorities are changing in terms of the shift toward digital channels, and the balance of in-house and external agency resources