Stay competitive with best-in-class brands and action on data, insights and predictions to help you lead confidently.
The Annual CMO Spend Survey 2019-2020 research provides detailed insight into your peers’ strategy and investment plans across a wide range of industries. You’ll be able to benchmark and audit your own spend, mandate success measures to demonstrate ROI and refine your investments to lead you confidently into 2020.
Ewan McIntyre, VP Analyst at Gartner for Marketers, shares this years Annual CMO Spend Survey 2019-2020 methodology.
What are the capabilities, technologies and programs that are essential to marketing success?
What are the new channels that CMOs are investing in to reach their target customers?
This interactive is based on Gartner’s survey of marketing executives in North America and Europe at companies with between $500 million and $10 billion or more in annual revenue.
