The Annual CMO Spend Survey

Benchmark your investments and priorities against your peers and competitors.

Stay competitive with best-in-class brands and action on data, insights and predictions to help you lead confidently.

The Annual CMO Spend Survey 2019-2020 research provides detailed insight into your peers’ strategy and investment plans across a wide range of industries. You’ll be able benchmark and audit your own spend, mandate success measures to demonstrate ROI and refine your investments to lead you confidently into 2020.

Gartner's Christi Eubanks, Managing Vice President shares what this year's Annual CMO Spend Survey Research can do for you.

This study will uncover the answers to:

  • How will 2020's changing economic climate impact marketing budgets?
  • What percentage of company revenue did my peers spend on marketing on 2019?
  • What are the capabilities, technologies and programs that are essential to marketing success?

  • What are the new channels that CMOs are investing in to reach their target customers?


The Annual CMO Spend Survey data interactive

This interactive is based on Gartner's Survey of marketing executives in North America and the Europe at companies with between $500 million and $10 billion or more annual revenue.