The Annual CMO Spend Survey

Benchmark your investments and priorities against your peers and competitors

Stay competitive with best-in-class brands and action on data, insights and predictions to help you lead confidently.

The Annual CMO Spend Survey 2020-2021 research provides detailed insight into your peers’ marketing budget and investment plans across a wide range of industries, and marketing spend by channels and resources. 

Download the latest Annual CMO Spend 2020-2021 Resources

This Annual CMO Spend Survey study will uncover the answers to:

  • Top-line marketing budget and marketing strategy trends

  • A breakdown of the actions CMOs have taken in response to the COVID-19 pandemic and their plans to regain their ROI

  • Expected outlook and business performance heading into 2021

  • How CMO priorities are changing in terms of the shift toward digital channels, and the balance of in-house and external agency resources