Sixty-seven percent of digital investments are underperforming CFO expectations.
Progressive CMOs are breaking free from the 'cycle of more' by embracing catalytic marketing. As marketing leaders are investing in more and more, customers are engaging less and less. Instead, catalytic experiences help marketers do less to get more. One catalytic digital interaction doubles the likelihood of commercially productive digital engagement.
But what is catalytic marketing?
Catalytic marketing is all about engineering a few meaningful experiences that spark real and lasting changes in target audiences — even when brands are not directly engaging with them. But doing this reliably requires leaders to embrace a catalytic leadership mindset: cultivating the clarity, connections and courage required to resist the pressure of a “more is more” mentality.
Use our latest research on catalytic marketing to:
- Discover key findings on how CMOs are moving away from the “cycle of more”
- Learn the three important Cs of catalytic leadership
- Uncover action steps to incorporate catalytic marketing in your marketing function