The State of Marketing Budgets 2021

Insights From Gartner’s Annual CMO Spend Survey

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    Marketing budgets are falling to their lowest levels in recent history.

    CMOs and Marketing Leaders must reprioritize channels, programs and resources to remain competitive and efficient.

    Use The State of Marketing Budgets 2021 as your essential guide to benchmark your marketing budget against peers and competitors and action on data, insights and predictions to lead you confidently into the future.

    This guide, based on the findings of Gartner’s Annual CMO Spend Survey 2021, will outline:

    • How CMOs are prioritizing their marketing budget plan in 2021
    • Which industries are seeing the biggest changes to their marketing budgets
    • How the acceleration of digital marketing is playing a role in overall marketing budget allocation
    • The balance of in-house and external agency resources

    About The State of Marketing Budgets 2021

    The State of Marketing Budgets 2021: Insights from Gartner’s Annual CMO Spend Survey fuels CMOs and Marketing leaders with top-line marketing budget, marketing strategy and martech investment trends to watch for. Despite an optimistic outlook from marketer’s in 2020, the average marketing budget as a percentage of company revenue fell from 11% to 6.4%. This is the lowest proportion allocated to marketing in the history of Gartner's Annual Marketing Budget Survey.