Auto brands in the U.S. are offering a more comprehensive digital shopping experience, from initial brand discovery through display advertising, Google search or social platforms to purchase on the dealer lot. To facilitate discovery, brands are scaling back their TV investments and allocating resources to low-cost, high-return digital channels. Meanwhile, the advent of third-party disruptors, the rising popularity of alternative ownership models and Amazon’s foray into the automotive world have forced brands to innovate the purchase process to better replicate the seamless digital commerce experience found in other industries.
Digital IQ Index March 6, 2019
Auto US 2019
Rankings
44 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
Ford
Genius
2
Toyota
Gifted
3
Chevrolet
Gifted
4
Honda
Gifted
5
Nissan
Gifted
6
Volvo
Gifted
7
Audi
Gifted
7
RAM
Gifted
9
Mercedes-Benz
Gifted
10
Kia
Gifted
11
Jeep
Gifted
12
Volkswagen
Gifted
13
BMW
Gifted
13
GMC
Gifted
15
Hyundai
Gifted
16
16
16
19
20
21
22
23
24
25
25
27
28
29
30
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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