Gartner for Marketers Research

Gartner L2 Digital IQ Index February 25, 2019

Beauty China 2019

While other sectors are feeling the effects of China’s downturn, the beauty industry remains resilient. As Chinese consumers increasingly seek out premium products and turn to e-commerce channels for their purchases, luxury beauty brands are getting priority placement in Tmall search results. Beauty brands are also increasing the sophistication of their WeChat accounts with a growing focus on commerce-enabled Mini Programs. To reach China’s millennial and Gen Z consumers, brands are adopting innovative promotions with young pop idol brand ambassadors, disruptive apps like Douyin and RED, and campaigns through less traditional channels like gaming. The Digital IQ Index: Beauty China 2019 benchmarks the digital performance of 98 beauty brands across the color cosmetics and skincare categories.

 

To get the research, please complete the form below.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Rankings

    98 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    L'Oreal Paris

    Genius

    2

    Lancôme

    Genius

    3

    Estée Lauder

    Genius

    4

    Innisfree

    Gifted

    4

    YSL Beauty

    Gifted

    6

    Kiehl's

    Gifted

    7

    Dior

    Gifted

    7

    Maybelline

    Gifted

    9

    Olay

    Gifted

    10

    SK-II

    Gifted

    11

    Clarins

    Gifted

    11

    MAC Cosmetics

    Gifted

    13

    Chando

    Gifted

    14

    Laneige

    Gifted

    15

    Shiseido

    Gifted

    16

    Avène

    Gifted

    16

    Nivea

    Gifted

    18

    Carslan

    Gifted

    19

    Clarisonic

    Gifted

    19

    Clinique

    Gifted

    21

    Marie Dalgar

    Gifted

    21

    Pechoin

    Gifted

    21

    Proya

    Gifted

    24

    Unifon

    Gifted

    25

    DHC

    Average

    25

    La Mer

    Average

    27

    Elizabeth Arden

    Average

    27

    Sephora

    Average

    27

    Shu Uemura

    Average

    30

    L'Occitane en Provence

    Average

    Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.