While other sectors are feeling the effects of China’s downturn, the beauty industry remains resilient. As Chinese consumers increasingly seek out premium products and turn to e-commerce channels for their purchases, luxury beauty brands are getting priority placement in Tmall search results. Beauty brands are also increasing the sophistication of their WeChat accounts with a growing focus on commerce-enabled Mini Programs. To reach China’s millennial and Gen Z consumers, brands are adopting innovative promotions with young pop idol brand ambassadors, disruptive apps like Douyin and RED, and campaigns through less traditional channels like gaming. The Digital IQ Index: Beauty China 2019 benchmarks the digital performance of 98 beauty brands across the color cosmetics and skincare categories.
Digital IQ Index February 25, 2019
Beauty China 2019
Rankings
98 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
L'Oreal Paris
Genius
2
Lancôme
Genius
3
Estée Lauder
Genius
4
Innisfree
Gifted
4
YSL Beauty
Gifted
6
Kiehl's
Gifted
7
Dior
Gifted
7
Maybelline
Gifted
9
Olay
Gifted
10
SK-II
Gifted
11
Clarins
Gifted
11
MAC Cosmetics
Gifted
13
Chando
Gifted
14
Laneige
Gifted
15
Shiseido
Gifted
16
16
18
19
19
21
21
21
24
25
25
27
27
27
30
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