Amid what was feared to be a “retail apocalypse” during the last several years, beauty remained a bright spot in part due to a swarm of new market entrants and product innovations in the color cosmetics category. While innovation in color cosmetics brought short-term gains, consumer preferences are shifting. Both traffic to color cosmetics brand sites and the search volumes for category keywords have declined, forcing legacy brands to identify pockets of growth. In the place of waning consumer interest in color cosmetics, skin care has skyrocketed. Brands are trying to secure a piece of the pie yet face increasing competition from smaller indie brands on core retailer websites.
Digital IQ Index November 14, 2019
Beauty US 2019
Rankings
123 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
Maybelline
Genius
2
Clinique
Genius
3
Fenty Beauty
Gifted
3
Neutrogena
Gifted
3
Tarte
Gifted
6
MAC Cosmetics
Gifted
7
NYX
Gifted
7
Urban Decay
Gifted
9
Charlotte Tilbury
Gifted
10
Morphe Brushes
Gifted
11
Lancôme
Gifted
12
Estée Lauder
Gifted
12
Kiehl's
Gifted
14
Bobbi Brown
Gifted
14
Dior
Gifted
14
17
17
19
20
20
20
23
23
25
25
27
27
27
30
Gartner is a trusted advisor and an objective resource for more than 15,000 enterprises in 100+ countries.
Learn more about how we can help you achieve your mission-critical priorities.