CMOs need to understand their brand’s performance on digital channels relative to that of competitors and out-of-category peers. Gartner’s digital performance benchmarks research compares brands across four key dimensions: site, path to purchase, digital marketing channels and social media.
Gartner Digital IQ Index December 14, 2020
Beauty U.S. 2020
Rankings
123 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
NYX
Genius
2
Charlotte Tilbury
Genius
3
MAC Cosmetics
Gifted
4
Clinique
Gifted
4
Kiehl's
Gifted
4
Olay
Gifted
7
Lancôme
Gifted
8
Maybelline
Gifted
9
Chanel
Gifted
9
Yves Saint Laurent
Gifted
11
Estée Lauder
Gifted
11
Neutrogena
Gifted
11
e.l.f. Cosmetics
Gifted
14
Urban Decay
Gifted
15
Tarte
Gifted
16
16
16
19
20
20
22
23
23
23
26
26
28
29
30
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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