Gartner for Marketers Research

Gartner Digital IQ Index December 14, 2020

Beauty U.S. 2020

CMOs need to understand their brand’s performance on digital channels relative to that of competitors and out-of-category peers. Gartner’s digital performance benchmarks research compares brands across four key dimensions: site, path to purchase, digital marketing channels and social media.

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    Rankings

    123 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    • Rank Unavailable

    Rank

    Brand

    Class

    1

    NYX

    Genius

    2

    Charlotte Tilbury

    Genius

    3

    MAC Cosmetics

    Gifted

    4

    Clinique

    Gifted

    4

    Kiehl's

    Gifted

    4

    Olay

    Gifted

    7

    Lancôme

    Gifted

    8

    Maybelline

    Gifted

    9

    Chanel

    Gifted

    9

    Yves Saint Laurent

    Gifted

    11

    Estée Lauder

    Gifted

    11

    Neutrogena

    Gifted

    11

    e.l.f. Cosmetics

    Gifted

    14

    Urban Decay

    Gifted

    15

    Tarte

    Gifted

    16

    Glossier

    Gifted

    16

    L'Oreal Paris

    Gifted

    16

    Too Faced Cosmetics

    Gifted

    19

    Bobbi Brown

    Gifted

    20

    IT Cosmetics

    Gifted

    20

    Morphe Brushes

    Gifted

    22

    Gucci Fragrance

    Gifted

    23

    Dior

    Gifted

    23

    Fenty Beauty

    Gifted

    23

    Jo Malone

    Gifted

    26

    Anastasia Beverly Hills

    Gifted

    26

    Giorgio Armani Beauty

    Gifted

    28

    NARS Cosmetics

    Gifted

    29

    ColourPop

    Gifted

    30

    Garnier

    Gifted

    Digital IQ Score By Dimension

    Clear

    Key

    • Site & E-Commerce

    • Digital Marketing

    • Mobile & Tablets

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    Digital IQ by Percentile Rank

    Active View:

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    • Rank Unavailable

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