Beverage and beer companies in the U.S. must combat a wave of disruptive challengers catering to health-conscious consumers. As brands at the forefront of this category disruption turn to digital channels like Amazon and Instagram to gain share, legacy brands have moved toward rapid product innovation and acquisitions to revamp their portfolios. However, there is no one-size-fits-all solution. Traditional TV advertisers, for example, lag behind smaller disruptive brands in Instagram engagement. Additionally, beverage and beer companies must optimize product assortments across all channels and pure-play retail partners, and consider the depth and favorability of their product portfolios to establish profitable and sustainable e-commerce businesses.
Digital IQ Index December 12, 2018
Beverages & Beer US 2018
Rankings
118 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
Starbucks
Genius
2
Coca-Cola
Genius
3
Silk
Gifted
4
Gatorade
Gifted
5
Bud Light
Gifted
6
Pepsi
Gifted
7
Vita Coco
Gifted
8
Michelob Ultra
Gifted
8
Red Bull
Gifted
10
KeVita
Gifted
11
Guinness
Gifted
12
S. Pellegrino
Gifted
12
Sierra Nevada
Gifted
14
Bai
Gifted
14
POM Wonderful
Gifted
16
16
18
19
20
20
20
23
24
25
26
26
26
29
29
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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