Gartner for Marketers Research

Gartner L2 Digital IQ Index December 12, 2018

Beverages & Beer US 2018

Beverage and beer companies in the U.S. must combat a wave of disruptive challengers catering to health-conscious consumers. As brands at the forefront of this category disruption turn to digital channels like Amazon and Instagram to gain share, legacy brands have moved toward rapid product innovation and acquisitions to revamp their portfolios. However, there is no one-size-fits-all solution. Traditional TV advertisers, for example, lag behind smaller disruptive brands in Instagram engagement. Additionally, beverage and beer companies must optimize product assortments across all channels and pure-play retail partners, and consider the depth and favorability of their product portfolios to establish profitable and sustainable e-commerce businesses.

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    Rankings

    118 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Starbucks

    Genius

    2

    Coca-Cola

    Genius

    3

    Silk

    Gifted

    4

    Gatorade

    Gifted

    5

    Bud Light

    Gifted

    6

    Pepsi

    Gifted

    7

    Vita Coco

    Gifted

    8

    Michelob Ultra

    Gifted

    8

    Red Bull

    Gifted

    10

    KeVita

    Gifted

    11

    Guinness

    Gifted

    12

    S. Pellegrino

    Gifted

    12

    Sierra Nevada

    Gifted

    14

    Bai

    Gifted

    14

    POM Wonderful

    Gifted

    16

    Budweiser

    Gifted

    16

    New Belgium

    Gifted

    18

    Tropicana

    Gifted

    19

    Ensure

    Gifted

    20

    Califia Farms

    Gifted

    20

    Hint

    Gifted

    20

    Ocean Spray

    Gifted

    23

    Angry Orchard

    Gifted

    24

    Lipton

    Gifted

    25

    GT's

    Gifted

    26

    Monster Energy

    Gifted

    26

    Simply

    Gifted

    26

    V8

    Gifted

    29

    BodyArmor

    Gifted

    29

    Perrier

    Gifted

    Digital IQ Year-Over-Year

    Active View:

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

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