The collapse of the “R”Us brands exposes an increasingly hostile environment for big-box retailers. Amazon continues to encroach on new categories, expand fulfillment capabilities and conquer other retailers’ visibility on Google, placing pressure on all retailers to evolve and specialize. Yet, brick-and-mortar category leaders remain successful by leveraging both digital and physical stores, serving as an authority for information and mirroring their own best-in-class in-store customer service online through live chat, rich product pages and interactive product comparison tools. Which will be the last brand standing?
Digital IQ Index October 4, 2018
Big Box U.S. 2018
Rankings
69 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
Amazon
Genius
2
Best Buy
Genius
3
The Home Depot
Genius
4
Walmart
Gifted
5
Target
Gifted
5
Wayfair
Gifted
7
Lowe's
Gifted
8
DICK's Sporting Goods
Gifted
8
REI
Gifted
10
Bed Bath & Beyond
Gifted
11
Office Depot
Gifted
12
Walgreens
Gifted
13
Guitar Center
Gifted
13
Overstock
Gifted
13
Staples
Gifted
16
17
18
18
20
21
21
21
24
24
24
24
28
29
29
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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