Ongoing data privacy regulations and consumers’ accelerated adoption of digital channels are upending traditional ad placements.
Digital marketing leaders cannot rely on user-level identifiers like they used to. As third party cookies and device identifiers are restricted, marketers are placing more of their advertising dollars within “walled gardens” — giant, consumer-facing digital platforms such as Google, Facebook (now Meta) and Amazon.
In this research, you’ll learn how brands across industries are advertising within walled gardens as they brace for evolving data privacy regulations and adapt to consumers’ accelerated adoption of digital channels. You will get insight into:
- Data privacy best practices for advertising within walled gardens
- Digital advertising examples from best-in-class brands to make more strategic use of your own ads
- How to remain agile across your media mix
- How to prepare for the future of data clean rooms