Gartner for Marketers Research

Expert Research

Create Actionable, Insight-Driven Journey Maps

Journey maps are essential to maximizing customer experience. Effective customer journey maps inform marketing strategy. Yet, almost one-third of organizations still find it challenging to incorporate them into their overall CX efforts. Whether you’re new to or experienced with the process, Gartner customer experience research can help you prepare for, create and apply accurate customer journey maps to your customer experience framework.  

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