Gartner for Marketers Research

Gartner Digital IQ Index October 19, 2020

Digital IQ Index: Big Box, U.S., 2020

Marketing leaders and CMOs need to understand their brand’s performance on digital channels relative to competitors and out-of-category peers. Gartner’s digital performance benchmarks research compares brands across four key dimensions: site, path to purchase, digital marketing channels and social media. site and e-commerce, marketing, social media and mobile.

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    Rankings

    50 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    • Rank Unavailable

    Rank

    Brand

    Class

    1

    Walmart

    Genius

    2

    Amazon

    Genius

    3

    Target

    Genius

    3

    The Home Depot

    Genius

    5

    Wayfair

    Gifted

    6

    Lowe's

    Gifted

    7

    Best Buy

    Gifted

    8

    Chewy

    Gifted

    8

    DICK's Sporting Goods

    Gifted

    10

    Petco

    Gifted

    11

    PetSmart

    Gifted

    12

    Bed Bath & Beyond

    Gifted

    13

    Walgreens

    Gifted

    14

    CVS Pharmacy

    Gifted

    14

    Overstock

    Gifted

    16

    Sam's Club

    Average

    17

    eBay

    Average

    18

    IKEA

    Average

    19

    REI

    Average

    20

    Ashley Furniture

    Average

    20

    Michaels

    Average

    20

    Staples

    Average

    23

    Ace Hardware

    Average

    23

    Office Depot

    Average

    25

    Wish

    Average

    26

    Williams Sonoma

    Average

    27

    Costco

    Average

    28

    Barnes & Noble

    Average

    29

    Academy Sports + Outdoors

    Average

    30

    Jo-Ann Stores

    Average

    Digital IQ by Percentile Rank

    Active View:

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    • Rank Unavailable

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