Marketing leaders and CMOs need to understand their brand’s performance on digital channels relative to competitors and out-of-category peers. Gartner’s digital performance benchmarks research compares brands across four key dimensions: site, path to purchase, digital marketing channels and social media. site and e-commerce, marketing, social media and mobile.
Gartner Digital IQ Index October 19, 2020
Digital IQ Index: Big Box, U.S., 2020
Rankings
50 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
Walmart
Genius
2
Amazon
Genius
3
Target
Genius
3
The Home Depot
Genius
5
Wayfair
Gifted
6
Lowe's
Gifted
7
Best Buy
Gifted
8
Chewy
Gifted
8
DICK's Sporting Goods
Gifted
10
Petco
Gifted
11
PetSmart
Gifted
12
Bed Bath & Beyond
Gifted
13
Walgreens
Gifted
14
CVS Pharmacy
Gifted
14
Overstock
Gifted
16
17
18
19
20
20
20
23
23
25
26
27
28
29
30
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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