Gartner for Marketers Research

Gartner Digital IQ Index August 14, 2020

Digital IQ Index: Consumer Electronics, U.S., 2020

Gartner’s Digital IQ Index: Consumer Electronics, U.S., 2020 benchmarks the digital performance of 38 consumer electronics brands. Digital marketing leaders should use this research to benchmark against peers and identify industry leaders and areas where they excel.

Download the Research

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    Back

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

    Type company and location
    Optional Optional

  • Step 3 of 3

    Back

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Rankings

    38 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    • Rank Unavailable

    Rank

    Brand

    Class

    1

    Samsung

    Genius

    2

    Dell

    Gifted

    3

    Apple

    Gifted

    4

    Bose

    Gifted

    5

    LG

    Gifted

    5

    Xbox

    Gifted

    7

    Nintendo

    Gifted

    7

    Sony

    Gifted

    9

    HP

    Gifted

    10

    JBL

    Gifted

    11

    Lenovo

    Gifted

    12

    ASUS

    Gifted

    13

    Microsoft Surface

    Gifted

    14

    Skullcandy

    Gifted

    15

    PlayStation

    Gifted

    16

    Canon

    Gifted

    16

    GoPro

    Gifted

    18

    Fitbit

    Average

    18

    VIZIO

    Average

    20

    Made By Google

    Average

    21

    Nikon

    Average

    22

    Motorola Mobility

    Average

    23

    Beats Electronics

    Average

    24

    Logitech

    Average

    25

    Sonos

    Challenged

    26

    Acer

    Challenged

    26

    Klipsch

    Challenged

    28

    Amazon

    Challenged

    28

    Roku

    Challenged

    30

    Sennheiser

    Challenged

    View All Rankings

    Digital IQ Score By Dimension

    Clear

    Reset

    Clear

    Key

    • Site & E-Commerce

    • Digital Marketing

    • Mobile & Tablets

    Sorry, this feature is not supported on your browser.

    Digital IQ by Percentile Rank

    Reset

    Active View:

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    • Rank Unavailable

    Sorry, No data match for your criteria. Please refine your filters to display data.

    Sorry, this feature is not supported on your browser.

    Related Research

    Insight Report

    Don't Think Influencer Marketing is Right for You?

    Don't Think Influencer Marketing is Right for You?

    Learn More

    Insight Report

    Advanced Customer Service and Virtual Guided Selling Technologies to Improve the Digital Commerce Experience

    Advanced Customer Service and Virtual Guided Selling Technologies to Improve the Digital Commerce Experience

    Learn More

    Insight Report

    Building Best-in-Class Loyalty Programs in China

    Building Best-in-Class Loyalty Programs in China

    Learn More

    Gartner is a trusted advisor and an objective resource for more than 15,000 enterprises in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.