Gartner for Marketers Research

Gartner Digital IQ Index August 14, 2020

Digital IQ Index: Consumer Electronics, U.S., 2020

Gartner’s Digital IQ Index: Consumer Electronics, U.S., 2020 benchmarks the digital performance of 38 consumer electronics brands. Digital marketing leaders should use this research to benchmark against peers and identify industry leaders and areas where they excel.

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    Rankings

    38 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Samsung

    Genius

    2

    Dell

    Gifted

    3

    Apple

    Gifted

    4

    Bose

    Gifted

    5

    LG

    Gifted

    5

    Xbox

    Gifted

    7

    Nintendo

    Gifted

    7

    Sony

    Gifted

    9

    HP

    Gifted

    10

    JBL

    Gifted

    11

    Lenovo

    Gifted

    12

    ASUS

    Gifted

    13

    Microsoft Surface

    Gifted

    14

    Skullcandy

    Gifted

    15

    PlayStation

    Gifted

    16

    Canon

    Gifted

    16

    GoPro

    Gifted

    18

    Fitbit

    Average

    18

    VIZIO

    Average

    20

    Made By Google

    Average

    21

    Nikon

    Average

    22

    Motorola Mobility

    Average

    23

    Beats Electronics

    Average

    24

    Logitech

    Average

    25

    Sonos

    Challenged

    26

    Acer

    Challenged

    26

    Klipsch

    Challenged

    28

    Amazon

    Challenged

    28

    Roku

    Challenged

    30

    Sennheiser

    Challenged

    Digital IQ Score By Dimension

    Key

    • Site & E-Commerce

    • Digital Marketing

    • Mobile & Tablets

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    Digital IQ Year-Over-Year

    Active View:

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

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