Gartner for Marketers Research

Gartner Digital IQ Index August 5, 2020

Digital IQ Index: Specialty Retail, U.S., 2020

Gartner’s Digital IQ Index: Specialty Retail U.S. 2020 benchmarks the digital performance of 61 retail brands. Chief marketing officers focused on building digital marketing strategies should use this research to identify leading and lagging specialty retail brands.

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    Rankings

    61 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    • Rank Unavailable

    Rank

    Brand

    Class

    1

    Sephora

    Genius

    2

    Pandora

    Gifted

    2

    Ulta

    Gifted

    4

    Williams Sonoma

    Gifted

    5

    REI

    Gifted

    6

    American Eagle Outfitters

    Gifted

    7

    Bath & Body Works

    Gifted

    7

    Madewell

    Gifted

    9

    Forever 21

    Gifted

    9

    Kay Jewelers

    Gifted

    9

    Pottery Barn

    Gifted

    12

    Levi's

    Gifted

    12

    Maurices

    Gifted

    12

    Victoria's Secret

    Gifted

    15

    Abercrombie & Fitch

    Average

    15

    Aerie

    Average

    15

    Fossil

    Average

    15

    Lane Bryant

    Average

    19

    Anthropologie

    Average

    19

    H&M

    Average

    19

    West Elm

    Average

    22

    PINK

    Average

    23

    Gap

    Average

    23

    Hollister

    Average

    23

    PacSun

    Average

    26

    UGG Australia

    Average

    26

    Zales

    Average

    28

    MAC Cosmetics

    Average

    29

    Express

    Average

    30

    Crate & Barrel

    Average

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