Gartner’s Digital IQ Index: Specialty Retail U.S. 2020 benchmarks the digital performance of 61 retail brands. Chief marketing officers focused on building digital marketing strategies should use this research to identify leading and lagging specialty retail brands.
Gartner Digital IQ Index August 5, 2020
Digital IQ Index: Specialty Retail, U.S., 2020
Rankings
61 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
Sephora
Genius
2
Pandora
Gifted
2
Ulta
Gifted
4
Williams Sonoma
Gifted
5
REI
Gifted
6
American Eagle Outfitters
Gifted
7
Bath & Body Works
Gifted
7
Madewell
Gifted
9
Forever 21
Gifted
9
Kay Jewelers
Gifted
9
Pottery Barn
Gifted
12
Levi's
Gifted
12
Maurices
Gifted
12
Victoria's Secret
Gifted
15
Abercrombie & Fitch
Average
15
15
15
19
19
19
22
23
23
23
26
26
28
29
30
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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