Navigating the U.K. retail landscape continues to be a minefield for fast-moving consumer goods. Growing confidence in Amazon as a marketing platform sees Index brands boost their share of ads, but contend fiercely with indie brands that invest heavily in sponsored visibility. Likewise, local retailers offer opportunities to reach a wider audience, but favor their private-label brands. While retailers are still an effective e-commerce partner, Index brands should be more agile and seek opportunities to build brand awareness outside of retailer platforms.
Digital IQ Index April 24, 2019
FMCG UK 2019
Rankings
77 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
Pampers
Genius
2
L'Oreal Paris
Genius
3
Garnier
Gifted
3
Philips
Gifted
5
Nivea
Gifted
6
Dove
Gifted
6
Oral-B
Gifted
8
Always
Gifted
8
Braun
Gifted
8
Persil UK
Gifted
11
Olay
Gifted
12
Colgate
Gifted
12
Gillette
Gifted
14
Dettol
Gifted
15
Vanish
Gifted
16
17
18
19
20
21
21
23
23
25
25
27
27
29
29
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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