Gartner for Marketers Research

Gartner L2 Digital IQ Index April 24, 2019

FMCG UK 2019

Navigating the U.K. retail landscape continues to be a minefield for fast-moving consumer goods. Growing confidence in Amazon as a marketing platform sees Index brands boost their share of ads, but contend fiercely with indie brands that invest heavily in sponsored visibility. Likewise, local retailers offer opportunities to reach a wider audience, but favor their private-label brands. While retailers are still an effective e-commerce partner, Index brands should be more agile and seek opportunities to build brand awareness outside of retailer platforms.

 

 

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    Rankings

    77 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Pampers

    Genius

    2

    L'Oreal Paris

    Genius

    3

    Garnier

    Gifted

    3

    Philips

    Gifted

    5

    Nivea

    Gifted

    6

    Dove

    Gifted

    6

    Oral-B

    Gifted

    8

    Always

    Gifted

    8

    Braun

    Gifted

    8

    Persil UK

    Gifted

    11

    Olay

    Gifted

    12

    Colgate

    Gifted

    12

    Gillette

    Gifted

    14

    Dettol

    Gifted

    15

    Vanish

    Gifted

    16

    Huggies

    Gifted

    17

    Veet

    Gifted

    18

    Head & Shoulders

    Average

    19

    Tampax

    Average

    20

    Finish

    Average

    21

    Ariel

    Average

    21

    Sensodyne

    Average

    23

    Schwarzkopf

    Average

    23

    Wilkinson Sword

    Average

    25

    Original Source

    Average

    25

    TRESemme

    Average

    27

    Burt's Bees

    Average

    27

    Tena

    Average

    29

    Carex

    Average

    29

    Corsodyl

    Average

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